Your Website’s Colour Scheme: Tips for Choosing Colours (2022)

This article will assist you in selecting the proper colour scheme, whether you’re starting from scratch or reconsidering the palette of an existing website. We’ll walk you through the best website colours and help you choose the one that best suits your site’s personality and style.

Colour is, after all, a huge part of branding. Have you ever noticed how practically every fast food restaurant’s logo is red and yellow? That’s because they increase both hunger and friendliness when they’re combined. Orange denotes friendliness and fun; blue indicates dependability; the colours green and black conjure up images of nature’s freshness and elegance, respectively.

It’s time to figure out how you want your brand to be seen. Read on to learn about the greatest website colours and which ones you should base your brand’s personality.

Why are colours on a website important?

Colours, as previously said, can elicit certain emotions when seen. There’s a lot to colour psychology; check out the infographic on this page for an in-depth look at different businesses and the colours they employ, and the emotions they evoke.

You may believe that colours do not affect you, but you’d be amazed at how many different colour choices can make to a company’s bottom line. 85% of consumers said that colour significantly impacts what they buy.

When some businesses changed the colour of their buttons, they saw a significant increase or decrease in conversions. For example, Betamax, a manufacturer of projection screens, reported a massive 53.1 per cent increase in clicks on red links compared to blue connections.

And it’s, not simply a simple coincidence; psychological studies conducted on colours increased brand recognition by an average of 80%. For example, think of Coca-Cola, and you’ll probably think of their bright red cans.

However, this does not imply that red is the most powerful colour, as there is no such rule. If your site’s primary colour is red, a red call to action will blend in, so experiment with different colour combinations until you discover one that works.

What is the best way to pick a colour scheme for your website?

So, how do you find one that is right for you? Now that you understand how essential colours are for your website’s branding and experience let’s look at what you should do to choose the right colours.

It would help if you first gained a thorough understanding of the product or service you are marketing. Purple is your go-to colour to project a more premium, high-end image, as it is associated with royalty, high quality, and intrigue.

On the other hand, blue is a soothing, peaceful colour that works well for more delicate issues like healthcare or finance if you’re seeking to attract a wider audience.

Pick a primary colour.

The easiest strategy to choose a primary colour is to consider your product or service’s feel and then look through colours that fit that vibe to pick the one you like. Some instances are as follows:

Red: Coca-Cola or Nintendo – Denotes joy or excitement.

Orange: Nickelodeon or Fanta – A cheerful, enjoyable time is in store.

Nikon or McDonald’s

yellow: connotes happiness and optimism.

Green: Whole Foods or Animal Planet – Freshness and nature are connoted.

Blue: Walmart or American Express – Denotes trustworthiness and security.

Purple: Hallmark or Cadbury – Indicates a prestigious brand with a long history of excellence.

Brown: Nespresso or UPS – Indicates a dependable product that anyone can use.

Black: Chanel or Adidas in black implies luxury or elegance.

White: Apple or Nike – Sleek, user-friendly items are indicated.

It makes it logical to have a primary colour that fits your existing branding if you already have a colourful logo. Nintendo’s logo is bright red, which is reflected on their homepage.

This is probably the simplest step because you’ll already know the colour scheme you want for your website. Remember to save the hex code!

Choose your extra colours.

After you’ve decided on a primary colour, you’ll need to decide on the other colours you’ll be using. Consider colour complements as a good place to start. Every colour has a complementary colour that helps it “pop,” referred to as colour complements.

A red circle on a green background, for example, stands out more than a blue circle in the same location. However, a blue circle will stand out on orange ground much more.

If your website is primarily green, it’s good to utilise red for calls to action or to emphasise essential elements that you want to draw readers’ attention to.

On top of your primary colour, could you keep it to one or two colours? More than that, you’ll find yourself battling clutter. If you bombard visitors with various stimuli, nothing will stick out.

Eargo, a hearing aid manufacturer, is an excellent example of using more colours. Its main hue is orange, so this duller blue was selected to draw attention to this key portion of the website. We can see how this blue and vivid orange contrast against each other based on what we know about colour complements. Important features, like the “add to cart” button and the logo, stand out in the orange.

Using a colour wheel will assist you in finding complementary colours. The three primary colours are on the triangle points, while complementary colours are directly opposite.

Pick a colour for the backdrop.

This is crucial because your website’s background will theoretically take up more space than any other colour. It is, however, a simple decision to make because there are only two possibilities.

To further solidify your branding, choose a more muted variation of your dominant hue. For text to appear, a white or grey background is required.

You may also go with the more typical option of having the entire website be an off-white colour. It’s unobtrusive, and it won’t prevent anything from springing off the page – text, photos, or links.

Look no farther than our website to see what a blank, grey background can showcase.

Choose a colour for the typography.

The last step in your colourful adventure is to choose a typeface colour. You might choose black because it’s the easiest option, but a quick search on the internet reveals that black typefaces aren’t as widespread as you might expect.

Because there is a 100 per cent difference between a black font and white background, it can cause eye strain – and users will be more inclined to click away if your website is difficult to read.

While overtly coloured typefaces should be reserved for links and important content, you can soften the effect of your website by using a grey or grey-tinted hue. Although there isn’t much opportunity for experimenting, it may be worthwhile to colour your text for that last touch.

A short glance at the Penguin Books website reveals that the text has been chosen in a lighter grey tone, and this is far less obnoxious than a strong black-and-white contrast, creating a softer atmosphere.